I have been in your shoes, and I’ve outsourced lead gen to companies in Philippines, in India, Indonesia, even the US, paying them more than what I was making at the time.
Result was one or more of the above and sometimes a lot of embarrassment if I had invited the CEO or pulled someone from pre-sales or other teams to help with the discovery call. Anyway, I brought lead gen inhouse and saw that I was able to produce consistent results with a little ramp time, and I was able to repeat this with consistency for various companies I worked with.Contact Us
It’s no secret, so if you can do it inhouse or with a preferred vendor, here’s what we do differently:
we start at the end, so anyone who gets in the pipe can close/ help close
we have a pull vs push approach, end goal for us is sales opportunities (as against meetings)
Lead Gen: We've multiple consultants to work on this (if you've read predictable revenue (Aaron Ross) or if you have managed inside sales long enough, you'd know these are specialized roles and need separate focused set of people)
Explore working with usExplore the difference